University

Exclusive Google Ads Training Program

Master Google Ads like a PRO

Take your existing digital marketing skills to the highest level with Advanced Google Ads Mastery Course. Become a Google Ads Expert who knows to implement advanced techniques in Live Google Ads Training Program. Learn measurement skills like a person with 10+years of digital marketing experience.

Why to Learn this Google Ads Training Program?

Not just a basic or intermediate Google Ads professional but become a full-fledged Google Ads Strategist.
Connect the dots across all the different marketing channels for a multi-channel ad strategy.
Become a Google Ads Expert by learning to use complex features i.e.Scripts, IF functions, Ad Customizers, Dynamic Remarketing, Value Ladders, Attributions, Multi-Channel Funnels, cross account conversion tracking, laser targeted remarketing lists.
Get ready for any PPC challenge or role in 2 weeks

Stuck in Career.... ? 2 Hours Each Day With Me to UpSkill with Most Important Marketing and Measurement Stuff.

Things change so fast in digital world that it becomes tough to manage them all. Most experienced digital marketers face the same problem in their marketing careers. You need to invest time in upskilling everyday to remain relevant to the present day marketing demands. Learn and Connect with fellow experienced digital marketers around the country, learn from each other and grow in your career.

90% experienced digital marketers have no perfect place to upskill with real measurement skills. They already know more than most courses on digital marketing in the country can offer but still feel they are underperforming and not growing in their career.

Learn Google Ads the right way with complete Practical Implementations. Learn the Advanced Google Ads Strategies every morning from 7am-9am for 15 days in Google Ads Training Course.

Prashanth Reniguntala, Founder, CEO - Measure Marketer

Advanced Google Ads Training
Complete Practicals & Implementations

Become Google Ads Expert by learning to use complex features i.e.Scripts, IF functions, Ad Customizers, Dynamic Remarketing, Value Ladders, Attributions, Multi-Channel Funnels, cross account conversion tracking, laser targeted remarketing lists. Get ready for any PPC challenge or role in 35 days

You will Learn:

Connect the dots across all the different marketing channels for a multi-channel ad strategy.
Learn measurement skills like a person with 10+ years of digital marketing experience.
Learn to implement Google Ads dataLayers for dynamic remarketing and conversion values.
Run ‘Dollar-a-day Campaigns’ and move to managing Big Budget Google Ads Campaigns. Data Driven Strategies & Executions. Get More than a Job, Make a Career.
Learn Complete eCommerce Campaigns and Strategies in Google Ads. No Institute Will Teach AdWords the Way we do it India.

Prioritize and Execute Critical Frameworks to succeed Google Ads

Conduct insanely productive research by focusing on principles and ideas. Try to Understand PPC so that it becomes easy to follow the law of conversion intent.

Navigate the entire Google Ads interface – so you can diagnose and create Data Driven Strategies to scale all types of campaigns. Define your target audiences & market more effectively with your existing PPC budget.

Learn Complete eCommerce Campaigns and Strategies in Google Ads. No Institute Will Teach Google Ads the Way we do it India. Learn to use JavaScript in Google Ads and fix majority of the attribution issues.

Learn skills like a 10+ years experienced Google Ads specialist.

Advanced Techniques to Create, Refine & Redefine PPC Audiences

Shape and layer the PPC audiences to avoid audience overlap. Use right audience set to prove your success in other channels. Try to identify your audience place in the funnel defined and guide them right through the final conversion. Structure your campaigns and ad groups which increases your ad performance that indeed affects your ad spent & results achieved.

Google Ads Course Syllabus - Part 1

Chapter 1 :

• Introduction to Google Ads
• What is Google Ads?
• Why you should use Google Ads?
• Difference between Google Ads and Ads Express?
• Learn about Google My Business.
• Important industry statistics about Google Ads
• Objection Handling with Google Ads?

Chapter 2 :

• How do Google Ads and auction work?
• Google Ads ad auction Infographic
• What is Ad Rank and its formulae?
• How Google Calculates Quality Score.
• Importance of Quality Score on account Performance.
• Difference between Max. CPC and Actual CPC.
• Correlation of Quality Score and Actual CPC.
• Difference between PPC and CPC and SEM?

Chapter 3:

• Digging into Google Ads
• How Google Ads is structured? Accounts, Campaigns &Ad Groups
• Tightly themed AdGroups
• Importance of single keyword adgroup (SKAG)
• What are Search Keywords?
• Keyword Match Types
• The positives of Negative match.

Chapter 4:

• Keywords and How to use Google Keyword Planner
• Thorough Analysis of Google Ads Keyword Planner
• Adding keywords directly to adgroups from keyword planner
• Complete Keyword analysis (3rd party tools) and forecasting.
• A study on SEMrush, Spyfu and other paid tools
• Google Budget planner tool.

Chapter 5:

• Understanding Google Ads Account Structure
• Account Level Settings
• My Client Center and its importance
• Campaign Level Settings
• Adgroup Level Settings
• Ads and Keyword Level Settings

Chapter 6:

• Create Your First Google Ads Campaign
• Different types of campaigns in Google Ads
• Understanding Campaign Goals and Objectives
• Alpha Beta Campaigns
• Add Negative Keywords at Account/Campaign level
• Add Negative Keywords at Ad Group level
• Advanced Bidding Strategies (Target CPA, Enhanced CPC, ROAS)
• Bid Adjustments
• Draft and Experiments

Chapter 7:

• Ad Optimizations
• Expanded Text Ads
• Best Practices of Text Ads
• Editorial Policies& Business Policies
• Call Only Ads
• Responsive Search Ads
• Dynamic Search Ads (DSA)
• Dynamic Keywords Insertion (DKI)
• Ad Customizers
• IF and Countdown Functions
• Value Track Parameters, Tracking Templates and Custom Parameters

Chapter 8:

• Ad Extensions
• Detailed Study of Ad Extensions
• Effect on Ad Extensions on CTR
• Effect of Ad Extensions on Ad Rank

Chapter 9:

• Shopping Campaigns
• What is Google Shopping
• Creating a Google Merchant Center Account
• Understanding the attributes of Product feeds
• Uploading Product feed to GMC
• Subdividing the products feeds based on product type, brands, labels
• Linking GMC to Google Ads
• Creating your first Shopping Campaign (PLA)
• Optimizing and bidding on product groups

Google Ads Course Syllabus - Part 2

Chapter 10 –

• Google Ads Reporting

• Search Query Report
• Column Customization
• Data Segmentation and analysis
• Auction Insights Report
• Campaign performance report
• Keywords Performance report
• Impression Share Reports
• Advanced Filters
• Linking Google Analytics to Google Ads
• User Location and Geographic report
• 20 Important Scripts in Google Ads
• Automated Rules& its importance
• Google Ads Campaign Optimization Goals
• All Important Formulaes
• Pointers to look for Campaign Optimization

Chapter 11:

• Google Display Network (GDN)
• What is GDN and Industry benchmarks
• Understanding the concept of CPM
• Importance of Identity Based Marketing
• Display Network Ad Formats, Sizes
• Responsive Display Ads
• Display Network Targeting Methods
• Custom Affinity Audience
• Custom Intent Audiences
• Conservative Targeting & Aggressive Targeting
• Remarketing & Similar Audiences

Chapter 12:
• Remarketing and Funnel Strategy
• Importance of Remarketing
• Importance of remarketing in funnels
• Value ladders and ad strategies
• Creating Effective Remarketing Audiences/List
• Importing Remarketing Audiences from Google Analytics
• Passing Custom Parameters with the Global Site Tag code
• Implementation of Dynamic Remarketing using Google Ads, GTM, Analytics
• Remarketing List for Search Ads (RLSA)
• Personalized tailored ads for Remarketing audiences using IF functions.
• Understanding Google Tag Assistant Extension and GA Debugger Tool

Chapter 13:
• Conversion Tracking
• What is Google Ads Conversion?
• Importance of a thank you page (for Upselling)
• Different Types of Conversions in Google Ads
• How to track Conversions in Google Ads?
• What is tracking code & how to generate it?
• Website Call Conversion Tracking
• Conversion Tracking from Call Only ads and Call Extensions
• Embed the tracking code on the website using GTM
• How to send transaction value parameters with the code
• Tracking Different Conversion Objectives on a single website
• Conversion rate Optimization (CRO)
• Attribution Models, Time Lag report
• Overview of Top Conversion Path in GA
• MCF reports in GA

Chapter 14:

• Return on Investment (ROI):
• Understanding the dynamics of ROI
• ROI calculations
• Difference between Conversion rate and Conversion Volume.
• Understanding “Averages Lie” with examples
• Target ROAS bidding Strategies

Chapter 15 :

• YouTube Video Campaigns:
• Types of Ad Formats
• In Stream, Video Discovery Ads, Bumper Ads
• Settings for a video campaign
• CPV (Cost per View)
• Video Campaign Targeting Ideas
• Remarketing Audiences for YouTube

Chapter 16:

•Gmail Sponsored Campaigns (GSP)

Chapter 17:

• Once again an overview of Mobile App Campaigns

Chapter 18:

• Google Ads Editor

Chapter 19:

• Google Ads Certifications:
• Fundamentals Certification Exam
• Search Certification Exam
• Display Certification Exam
• Video Certification Exam
• Mobile Certification Exam
• Shopping Certification Exam

Chapter 20 – Final Note

What you'll learn in Google Ads Bootcamp?

You will learn the most high end Google Ads strategies including Campaign Optimization, troubleshotting performance issues, Bid strategies, conversion tracking and many more..

Read Institute v/s Bootcamp

Institutes are not marketing companies and they don't teach you advances eCommerce stuff.

Download Google Ads Syllabus

Check the Google Ads Bootcamp syllabus to get a sneak-peak into the program and the course contents.

Level Up Your Measurement Skills &
Become Rookie to Master

100% Practicals & Real-Time Training

Learn Google Ad the right way,100% Practicals. Create campaigns on Search Network, Display, Shopping, Video and APP campaigns. Use Most Advanced Features.

interactive

Learn Adv. Google Ads strategies

Use IF Functions, Ad Customizers, Countdown, Scripts, Dynamic remarketing, RLSA, Custom Audiences and tracking templates. Use website call conversions

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Data-First, Data Driven Marketing Decisions

Learn high-end web analytics implementations, customised Google Analytics, GTM implementations. Actionable data with Macro and Micro conversions goals

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Google AdWords Setup

Create a Google Ads account or an Ads Express account to start promoting the business on the internet and attract more traffic and leads.

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Settings & Tools

Learn to understand the different settings and advanced features that are available in the ads account. Learn to use them effectively.

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Ads & Extensions

Learn various ad formats like Expanded Text Ads, Call Only Ads, App Install Ads, Banner Ads and other important Ad extensions.

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Shopping Campaigns

Learn and create shopping campaigns (PLA’s) for a live ecommerce website and learn the importance of Google Merchant Center.

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Search Network

Learn about Intent Based Marketing and how to target the customers when they are looking for our products or service on Google.

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Dsiplay Network

Learn about Identity Based Marketing & Branding, various targeting methods that Google provides for Display Network.

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Video Campaigns

Learn to create video campaigns and start serving the video ads on YouTube and GDN. Learn about Video remarketing on YouTube.

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APP Install Campaigns

Create App Install Campaigns or In-app engagement campaigns to drive more install or app engagements for Play Store & AppStore.

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Call Only Campaigns

Create Call Only Campaigns for businesses whose motive is to drive phone calls. Learn to track these phone calls as conversions as well.

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Quality Score & Ad Rank

Understand the SQR & Auction Insights reports in Google Ads. optimize the campaigns based on Search terms & competitor analysis.

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Targeting Methods

Learn Most Advanced Google Ads strategies by working on various big clients. In-depth strategies with Bidding, tagging & remarketing.

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Bidding Strategies

Learn and implement all the bidding strategies available in Google Ads account on real-time accounts. Learn to decrease CPA.

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Value Track Parameters

Value track parameters and custom parameters add more information to the source of the ad click.

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Dynamic Remarketing

Learn all the targeting methods in Google Ads in-depth to find the right customer at the right time with the right message.

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Website Call Conversions

An advanced conversion tracking feature that allows us to track the no. of calls that were made by users after visiting the website.

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Remarketing & RLSA

Remarketing, a remarkable feature of Google Ads. Learn Most Advanced Remarketing strategies with accurate audience tagging.

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Conversion Tracking

Learn to track the total number of conversions that are generated from the campaigns. Learn to calculate revenues and ROI’s.

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Attribution Models

One of the most difficult subject in Ads. Learn all the different attribution techniques in detail to attribute conversions properly.

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Google Ads Scripts

Google Ads Scripts take your campaign management skills to the highest level. Move beyond regular monotonous work. Implement stuff that is not available in the regular interface.

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Gclid Parameters Capture

Gclid parameter tracking is important for attributing the offline conversions back to Google Ads. Learn about the offline conversion upload feature of Google Ads and its setup.

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Cross Account Conversion Tracking

Multiple accounts running ads for the large websites need to implement cross account and cross account remarketing implementations within the MCC account.

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Discrepancy Troubleshooting

Discprenacy in Google Ads is not new. It is since its inception. But you need to deep dive and trouble shoot the issues leading to discrepancies in data.

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ROAS Calculations

Learn to track the total number of conversions that are generated from the campaigns. Learn to calculate revenues and ROI’s.

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Funnel Strategies

Funnels make marketing more effective and efficient. It drives people one step at a time into the conversion bucket. Run tailored ads with messages that drive user actions.

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Conversion Path Analysis

Remarketing, a remarkable feature of Google Ads. Learn Most Advanced Remarketing strategies with accurate audience tagging.

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Days to Conversion Anaysis

Learn to track the total number of conversions that are generated from the campaigns. Learn to calculate revenues and ROI’s.

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Keyword Insertion for Landing Pages

Learn to show dynamic content based on the keywords and give a personalixed content experience to users. Learn to implement it in real-time.

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Our Clients Spend Over $400,000+/Yr
Implement eCommerce Ads Strategies

Google Ads Training on Real-Time Account. Analyze the performance and optimize it. Implement Advanced Strategies & become a Full Fledged AdWords Pro. Learn Advanced Remarketing Strategies and Increase Conversion Rates. Implement IF Functions, Customizers, Countdown, RLSA, Custom Affinity etc.

With MarTech becoming the dominant factor in Digital Marketing, companies and agencies are under pressure to constantly implement better ad strategies or develop their own to cope with ever-changing ad platforms and formats.

You need to learn beyond the basic settings and tools of a marketing platform. You need to learn to understand the functional significance of each platform and understand the customers journey that spans across multiple channels.

GTM Skills are Critical in Marketing

UpSkill Course for EXP. Marketers

You can’t become an effective marketer if you don’t know GTM. GTM is no more a choice today, it’s a necessity for marketers in 2021.

Learn Tips, Tricks and Best Practices for using GTM to Boost Conversions. Integrate all your tags in one place and Track all Micro and Macro Conversions

Make Marketing 10x More Effective

Regain Lost Control on Analytics

Most Advanced Google Tag Manager syllabus in India. Measure the real value of your marketing campaigns. Implement techniques that will add immediate value to marketing.

Learn to make faster and informed decisions in real-time. Don’t have to wait for developers to implement tags and modify them.

Google Ads Course Pricing

Google Ads

Individual Bootcamp Program