Download Syllabus

Download this 80+ Pages Measurement Bootcamp syllabus. This covers most advanced marketing and tracking stuff. Just becoming a namesake digital marketer is futile and useless.

Learn Measurement skills that marketers with 10+ yrs of exp. can’t implement.

1. Only program in India that teaches adv. GTM.

Take your digital marketing to another level

2. Only UpSkill program for exp. marketers.

Corporates who wish to UpSkill their employees

3. Learn complex enhanced eCommerce Skills.

Learn some amazing measurement skills.

4. Learn JavaScript for marketing and measurement.

Define the way marketing is measured

99% of digital marketers don't measure at all. Even if they do they do it all wrong.

1. The moat important reasons why most digital marketers and business owners are not able to scale their advertising and maximise sales.

2. Google Tag Manager Skills have become a critical skill that every digital marketer should have.

3. Conversion optimisation does not work because most marketers don't know their numbers.

4. Understand Key Metrics: ROAS, Positive ROAS, Maximum CPA and setting realistic Google Ads Goals and Budget calculations.

5. Learn stuff that 99% of digital marketers don't have or don't implement at all

India's Only Program that Covers Advanced Google Tag Manager & JavaScript Skills​

99% of digital marketing course creators in India don’t know the real difference between web analytics, Google Analytics (GA) and Google Tag Manager (GTM) and they are teaching Google Analytics and Google Tag Manager (GTM) in the name of teaching web analytics. They teach digital marketing without even covering Google Analytics and GTM. Remember, interpretation is the key to marketing success.

They just copy each other. Monkey see, monkey do. I am taking about people who speak at digital marketing conferences and just sell their basic courses which does not to even touch the advanced eCommerce topics. Those topics are already available on YouTube in most of the channels. They make their courses appealing by applying all sought of cosmetic touches.

But web analytics is not about Google Analytics and Google Tag Manager. It is about analyzing and interpreting website data, setting up goals, strategies and KPIs. It’s about driving profits and maintaining positive ROAS. Web analytics is the actual core skill. Google Analytics is just one tool used to implement web analytics. You can also implement web analytics via other tools like Adobe Analytics, Kissmetrics etc.

Using Google Analytics without a good understanding of web analytics is not going to help you a bit in having a long time plan. It is dangerous for any business. You learn data analysis and interpretation of the data from web analytics and not from Google Analytics or other web analytic tools.

The direction in which your data analysis will move, will determine the direction in which your marketing campaigns and growth of your company will move to get the highest possible return on investment (ROAS). You get that direction from web analytics and not from Google Analytics.

You need to know lot more than GA in order to work in web analytics and become a REAL Digital Marketer.


Ideas start differently and spread rapidly in the digital world.
At Measure Marketer, we help bring them to life.


Name: Renu Deval
Intern at Measure Marketer

Download Bootcamp Syllabus