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eCommerce Marketing & Measurement

eCommerce Marketing Mastery

The only way to learn marketing is to work on a live website. A dedicated eCommerce website to implement enhanced eCommerce Tracking.

APPLY FOR ECOMMERCE MASTERY PROGRAM

Working Hard? But Never Getting Ahead? Bootcamp is for you!

Shopping Ads & FB Dynamic Ads
Drive higher ROAS & Conversions

New Cohort Starts on 07th September

Ideas start differently and spread rapidly in the digital world. At Measure Marketer, we help bring them to life. Check the Curriculum.

Become an effective eCommerce marketer with eCommerce Measurement Master eCommerce Tracking is no more a choice, it’s a necessity in 2020. Learn Tips, Tricks and Best Practices for implementing enhanced eComm Tracking. Most eCommerce website fail since they don’t utilize Google Analytics properly

You will Learn:

  • Master the complex enhanced ecommerce tracking and other ecommerce implementations
  • Learn dataLayers for eCommerce websites and writing custom JavaScript codes for dynamic remarketing
  • Learn to write custom JavaScript codes for advanced measurement marketing.

90% of digital marketers don't have eCommerce skills

100% Practicals & Real-Time Training

Learn Digital Marketing the right way i.e. complete practically. You will create live campaigns with Google Ads, FB Ads. Implement high-end measurement strategies on live website with GTM.

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Learn Enhaned eCommerce Tracking

Master the most complex enhanced eCommerce tracking and complex measurement skills by working on a live eCommerce website. Gain experience like 10+ yrs digital marketing professional.

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Most High-End Measurement Skills

Upon completion of marketing & measurement bootcamp, you will implement tracking stuff that most 10+ years experienced digital marketers can't Become a Measure Marketer.

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Data-First, Data Driven Marketing Decisions

Learn high-end web analytics implementations, customised Google Analytics, GTM implementations. Actionable data with Macro and Micro conversions goals

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Why eCommerce Skills are important?

Without eCommerce Marketing Skills, you’re limiting yourself and staying away from the most high-end marketing and measurement strategies available for a digital marketer. You will be able to go beyond regular skills and move from an under performer to the sought after marketer.

Read Institute v/s Bootcamp

Institutes are not marketing companies and they don't teach you advanced eCommerce stuff which is what makes you understand the core high end features of any marketing platforms.

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Download eComm Course Syllabus

Check the eCommerce Marketing Course syllabus to get a sneak-peak into the highlights of the program and the course contents in detail.

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Build your Shopify or WooCommerce Store and Start Selling in 30 days

You will be taught to build your own eCommerce store on ny popular platform and implement the amazing eCommerce marketing and measurement strategies in real-time upon the website.

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Learn Complex Enhanced eCommerce Tracking

Complete Practicals

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Create Google Shopping Campaigs & Merchant Center

Complete Practicals

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Promote Products & Catalog with Facebook Ads

Complete Practicals

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Learn Dynamic Remarketing & Dynamic Prospecting

Complete Practicals

eCommerce Marketing & Measurement Curriculum

Products/Inventory Upload and Troubleshooting:

  • Significance of Google Merchant Center for eCommerce websites
  • Google Merchant Center setup and framework
  • Linking Google Merchant Center with Google Ads
  • Linking Shopify store to Merchant Center
  • Linking Shopify store to FB Catalog Manager
  • Manually Uploading Product feeds to Facebook Product Catalog
  • Detailed Study on Product Feeds Setup & its Specifications
  • Categorizing & Sub-dividing product catalogs into product sets by product types, colors, brand, size, custom labels etc. for effective bidding & marketing.
  • Troubleshooting product feeds for any product related issues within merchant center & Catalog manager.
  • eCommerce basics & perquisites
  • Set up Woo Commerce for a WordPress website.
  • Setup Shopify store and plugins
  • Google Ads Business Data Feeds (for non-retail stores)
  •  

Google Analytics setup for ecommerce websites and implementation

    • Advanced Facebook Pixel implementation with custom parameters for ecommerce websites.
    • Creating High value and Low value visitor custom audiences
    • Creating audiences based on product types, price and categories
    • Implementing remarketing and funnel remarketing strategies.
    • Cross Domain and Sub Domain Tracking to track user behavior across checkout process on different domains.
    • In-depth study on data layers for eCommerce websites for advanced segmentation
    • Installing Data Layers on the website and eCommerce custom parameters
    • Standard & Enhanced eCommerce tracking using Google Analytics
    • Scroll Depth Tracking and its effectiveness to understand user engagement
    • Implementation of Conversion tracking with dynamic conversion values using custom dataLayer variables in Google Ads
    • Implementation of Conversion tracking with conversion values using Google Analytics
    • Implementation of Conversion tracking using dataLayer variables and triggers in Google Tag Manager
    • Sending Transaction information with Conversion tag to Google Ads, FB Pixel and Google Analytics
    • Setting up Goals and Transactions in Google Analytics. Tracking ecommerce revenue.
    • Custom Dimensions and Dynamic Attributes for Dynamic Remarketing
    • In-Depth study on shopping behavior, sales behavior and product behavior

eCommerce Marketing Campaigns:

Create Google Shopping campaigns with product data from Merchant center

    • Google Shopping product groups for effective bidding across product categories
    • Audience Creations for Dynamic Remarketing using Google Analytics
    • Using Advanced Segments in Google Analytics to create laser targeted remarketing audiences.
    • 5 Most Important Remarketing Audiences for every ecommerce website.
    • Facebook Catalog Campaigns for Upselling and remarketing follow up products
    • Create Dynamic Remarketing campaigns using Google Ads and Merchant center
    • Create Dynamic Remarketing Campaigns using Facebook Product Catalogs
  • Create Google Shopping campaigns with product data from Merchant center
  • Google Shopping product groups for effective bidding across product categories
  • Audience Creations for Dynamic Remarketing using Google Analytics
  • Using Advanced Segments in Google Analytics to create laser targeted remarketing audiences.
  • 5 Most Important Remarketing Audiences for every ecommerce website.
  • Facebook Catalog Campaigns for Upselling and remarketing follow up products
  • Create Dynamic Remarketing campaigns using Google Ads and Merchant center
  • Create Dynamic Remarketing Campaigns using Facebook Product Catalogs

Learn Enhanced eCommerce Tracking,
Dynamic Remarketing & Prospecting

Improve your confidence, capabilities and performance as a Digital Marketer.

I still hear from a lot of Digital Marketers who aren’t yet skilled the powerful enhanced eCommerce Marketing skills— or aren’t using it to its full potential. Most people give excuses like it’s confusion and the intimidation of it being technical to ignorance of what eCommerce would do and whether these skills are needed at all.

Are these eCommerce Marketing Skills needed? Heck yeah, it is. For every reason imaginable!

You know… you can’t market what you can’t measure. Become a Digital Marketing Rockstar with this eCommerce Marketing Mastery Course.

NOTE: This eCommerce Digital Marketing Course is only for experienced Digital Marketers and not for someone who is just beginning with Digital Marketing

₹52,000

₹72,000

20% OFF

Only 6 people per cohort

This program includes:

  • Access to Live Accounts
  • Access to All Bootcamp Recordings
  • Get on Job Support for 6 months

Training 5 or more from agency?

Please write an email to Prashanth@training.measuremarketer.com

Apply for Bootcamp

This is an Aspirational Program.

Underperforming? Scared? Master skills like a 10+ experienced digital marketer.

Learn with international students
Acquire Skills like 10+ years of Exp.

Each cohort would have an international student and students across the country. Learn in agency environment. Most of the bootcamper's are experienced digital marketers with working knowledge.

A Make Marketer Initiative

A high-end program for experienced digital marketers covering advanced measurement stuff.

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