If you don’t have the Facebook pixel on your website, you have an uphill battle and targeting is second-rated. The real power of Facebook Ads targeting, tracking and optimization lies in its single most important feature, the Facebook Pixel.
In this course, you’ll learn everything you’ve ever wanted to know about Facebook Pixel!. Your campaigns will always be underperforming and you are missing out on the most important part of Facebook Marketing itself, Pixel. You’ll receive the following in the pixel course:
When the pixel is on your website, Facebook knows when someone visits your pages. They know what page they visited and when and the context. As a result, you can create some pretty amazing audiences that you can market to.
Custom conversions give the opportunity to track and optimize user actions on the specific pages. With custom conversions, you can choose to optimize the conversions where Facebook will serve the ads to the users who are most likely to take action.
Facebook uses Object Parameters using which we can send additional data about the actions on the website by visitors. If we can use these object parameters, we can create amazing laser targeted custom audience and drive results.
All Facebook advertiser’s main goal is to get Higher ROI and that is only possible with Remarketing & Followup Funnel Setup. Facebook Pixel tracks all the visitors to your website & tracks purchases and use this data for upsells or ad delivery optimizations.
Improve your confidence, capabilities and performance as a Facebook Marketer.
I still hear from a lot of Facebook advertisers who aren’t yet using the powerful Facebook pixel — or aren’t using it to its full potential. Most people give excuses like it’s confusion and the intimidation of it being technical to ignorance of what pixel would do and whether it’s needed at all (May be you are thinking the same).
Is the Facebook pixel really needed? Heck yeah, it is. For every reason imaginable!
Without Pixel implementation, you’re limiting yourself and staying away from the most popular targeting option of Facebook. You will be able to accurately track conversions with pixel. How in the world do you measure without the pixel?. You can’t optimize the campaigns for conversions. You can’t do any of the crazy measurement stuff.
You know… "you can’t market what you can’t measure". Become a Facebook Marketing Rockstar with this Facebook Pixel Mastery Course.
NOTE: For someone who is just beginning with Facebook Ads, you need to understand the core Facebook offering with targeting and delivery optimization events
You can’t become an effective FB marketer without FB Pixel. FB Pixel is no more a choice today, it’s a necessity for all marketers in 2021. It becomes the difference between running a successful and unsuccessful campaigns.
Learn Tips, Tricks and Best Practices for implementing Pixel to Boost Conversions.Most Facebook Campaigns fail since they don’t utilize pixel in their strategy. Learn standard events, custom events, custom parameters, custom conversions and many more.
Redefine your marketing and measurement skills with this Facebook Pixel Advanced Mastery Course.
Underperforming? Not Getting the Desired Results? Don't Worry!! Master skills like a 10+ experienced digital marketer.
Facebook pixel, it’s a small snippet of code Facebook provides in your ad account that should be placed between the HEAD tags of every page of your website. Facebook tracks the actions of visitors on your website with Pixel and help you in optimizing campaigns.
Again, most marketers simply copy the code, you need to study the pixel. The FB pixel is a 2 part code. One is within Script tags and other within no script tags. We’ll study the significance of both of them.
Once it’s there on the website, Magic can Happen. Without it, NO Magic.
Since the Facebook pixel is already on your website, Facebook knows when someone visits and what pages they visited. As a result, you can define where the confirmation of purchase happens i.e. thank you page of a particular product is by simply telling Facebook that URL.
Over 80+ Lessons , 65+ Videos upgrade from Zero to Expert level. Learn everything that surrounds pixel and its implementation in real-time. Improve your tracking abilities and measurement skills.