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Most Comprehensive Facebook Pixel Course - 80+ Lessons

Master the Facebook Pixel Like a Pro

If you don’t have the Facebook pixel on your website, you have an uphill battle and targeting is second-rated. The real power of Facebook Ads targeting, tracking and optimization lies in its single most important feature, the Facebook Pixel.

ENROLL NOW

Who is this Facebook Pixel Mastery Course for?

  • People who only did a Facebook Ads course but have no implementation knowledge of Pixel.
  • Experience Facebook Marketers who are struggling to track and scale campaigns, drive ROI's
  • Marketers who wish to learn the real measurement skills and use it in their marketing strategies has to enroll in Facebook Pixel Mastery Course.
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Learn to Season the FB Pixel
Improve Tracking & Optimization Skills

In this course, you’ll learn everything you’ve ever wanted to know about Facebook Pixel!. Your campaigns will always be underperforming and you are missing out on the most important part of Facebook Marketing itself, Pixel. You’ll receive the following in the pixel course:

What you'll learn in this Pixel Course?

  • Learn 6+ different ways to implement Facebook Pixel on the website
  • Step-by-step guide to setting up the Facebook Standard and Custom Events the right way, with Prashanth leading you through the entire process
  • Easy-to-follow modules for various complex and confusing concepts, including pixel connection, adding new platforms, data sources, attribution windows, and much more
  • How this pixel event data can be used to force Facebook to run the way we want and deliver resuts that matter most to us.
  • 80+ Lessons and over 65+ Videos on end-end Pixel Strategies
  • Learn about several custom events that will improve your targeting, and optimization skills.

The Most Important FB Ads Skill
Say 'YES' to Measure Marketing

Use JavaScript to send events and master Facebook Pixel implementation. The real power of Facebook ads lies in the pixel and custom events with object parameters to create laser targeted campaigns and drive higher conversion rates.

Implement High-End Tracking with Pixel Events

When the pixel is on your website, Facebook knows when someone visits your pages. They know what page they visited and when and the context. As a result, you can create some pretty amazing audiences that you can market to.

Practicals

Optimize Your Campaigns using Custom Conversions

Custom conversions give the opportunity to track and optimize user actions on the specific pages. With custom conversions, you can choose to optimize the conversions where Facebook will serve the ads to the users who are most likely to take action.

Practicals

Laser Targeted Lists with Events - Object Parameters

Facebook uses Object Parameters using which we can send additional data about the actions on the website by visitors. If we can use these object parameters, we can create amazing laser targeted custom audience and drive results.

Practicals

Higher ROI's with Perfect Funnel Strategies & Remarketing

All Facebook advertiser’s main goal is to get Higher ROI and that is only possible with Remarketing & Followup Funnel Setup. Facebook Pixel tracks all the visitors to your website & tracks purchases and use this data for upsells or ad delivery optimizations. 

Practicals

You Can't Optimize FB Ads Without Pixel
Say 'No' to Second Rated Targeting

Improve your confidence, capabilities and performance as a Facebook Marketer.

I still hear from a lot of Facebook advertisers who aren’t yet using the powerful Facebook pixel — or aren’t using it to its full potential. Most people give excuses like it’s confusion and the intimidation of it being technical to ignorance of what pixel would do and whether it’s needed at all (May be you are thinking the same).

Is the Facebook pixel really needed? Heck yeah, it is. For every reason imaginable!

Without Pixel implementation, you’re limiting yourself and staying away from the most popular targeting option of Facebook. You will be able to accurately track conversions with pixel. How in the world do you measure without the pixel?. You can’t optimize the campaigns for conversions. You can’t do any of the crazy measurement stuff.

You know… "you can’t market what you can’t measure". Become a Facebook Marketing Rockstar with this Facebook Pixel Mastery Course.

NOTE: For someone who is just beginning with Facebook Ads, you need to understand the core Facebook offering with targeting and delivery optimization events

Get 65+ Videos on Pixel Tracking and Optimization

This program includes:

  • Access to the All JavaScript Codes
  • Lifetime Access to All 65+ Videos
  • Get a Personal Session, if needed*
  • E-Learning & Interactive Videos

Redefine your FB Ads Strategies

3500+ Enrolled and Counting

Want to know more?

Please write an email to admissions@training.measuremarketer.com

MASTER FB PIXEL TODAY

Program Syllabus: 80+ Lessons

1. Welcome to Facebook Pixel Mastery Course8 lessons • 50 min
1. What is Covered in the Program?
Preview
03:13 min
2. How to Approach this Course?
3. Prerequisites to work with Pixel
4. What is Facebook Pixel and How it Works?
Preview
16:07 min
5. Importance of Facebook Pixel
6. Difference between Ad Targeting and Ad Delivery Optimization?
Preview
07:05 min
7. Seasoning the Pixel - Hacking Facebook Ads
8. Learn About Profitable ROAS before running campaigns
2. How to Install Facebook Pixel? 6 lessons • 1 hr
1. What are the different ways to Install Facebook Pixel
2. How to Install the Pixel using Partner Integration of Facebook?
3. How to install Pixel using a Plugin in WordPress?
4. How to Install the Pixel by Hardcoding on the website?
5. How to Install the Pixel using Google Tag Manager?
Preview
24:46 min
6. Video: How to Install the Pixel using Custom Templates in GTM
3. How Facebook Pixel Improves Tracking, Targeting & Optimization 6 lessons • 38 min
1. Understanding JavaScript Objects
2. Video: Objects Parameters are the Real Game Changers in Pixel
3. How Pixel Helps in Tracking?
Preview
01:08 min
4. How Pixel Improves Targeting?
5. How Pixel Helps in Optimization?
6. How Pixel Helps in Optimization?
4. Best Way to Install the Pixel for Future Implementations 2 lessons • 10 min
  1. Implement the Facebook Pixel this way
  2. Best way of Facebook Installation - Google Tag Manager (GTM)
5. What is Microdata? Why is it both dangerous and awesome? 3 lessons • 15 min
  1. What is Microdata? Why is it dangerous and awesome?
  2. Video: How Facebook Captures Microdata using Pixel
  3. Microdata Events in Facebook Analytics - Invisible Power of FB Pixel.
6. How Pixel uses Cookies - FBP and FBC Cookies 3 lessons • 18 min
  1. How Pixel uses Cookies - FBP and FBC Cookies
  2. FBP and FBC Cookies
  3. Video: How Facebook uses Cookies for Measurement and Optimization
7. Understanding DataLayers for Pixel Implementations 2 lectures • 27 min
  1. What are dataLayers and its Importance in Measurement and Tracking?
  2. Video: How to Read Values from dataLayer Objects [Objects, Arrays]?
8. Facebook Events - Going Beyond PageViews 9 lessons • 1hr 50min
1. Facebook Events - Track Beyond PageViews
2. Video: Importance of Facebook Events in Facebook Pixel
Preview
07:19 min
3. Video: Standard Events & Custom Events and their Syntaxes ?
4. Video: Implementation of Standard Events & Parameters.mp4
5. Video: Sending Extra Information with Events - Object Parameters
6. Video: Going Deeper with PageView Events with UTM parameters
7. Video: Advanced Matching Options in Facebook Pixel
8. Video: How to implement ViewContent Event using DOM scraping Technique
Preview
12:15 min
9. Video: Implement Standard Events using DataLayers
9. Automatic Events & Automatic Event Setup Tool 2 lessons • 15 min
  1. The Birth of Automatic Events by Facebook
  2. Video: The Automatic Event Setup Tool - No Coding Required
10. Implement Multiple Pixels on the website 3 lessons • 20 min
1. Facebook Events - Track Beyond PageViews
2. Video: Importance of Facebook Events in Facebook Pixel
Preview
07:19 min
3. Video: Standard Events & Custom Events and their Syntaxes ?
4. Video: Implementation of Standard Events & Parameters.mp4
5. Video: Sending Extra Information with Events - Object Parameters
6. Video: Going Deeper with PageView Events with UTM parameters
7. Video: Advanced Matching Options in Facebook Pixel
8. Video: How to implement ViewContent Event using DOM scraping Technique
Preview
12:15 min
9. Video: Implement Standard Events using DataLayers
11. Navigating The Events Manager Dashboard 1 lesson • 12 min
  1. Video: Understanding the Events Manager Dashboard
12. Advanced - Custom Events Implementations 18 lessons • 4 hr
1. Video: Scroll Depth Tracking using GTM (Google Tag Manager).
2. Video: Time Spent Tracking using GTM (Google Tag Manager).
3. Video: Advanced Time Spent Tracking using GTM (Google Tag Manager).
4. Video: User Activity (Time & Scroll) Tracking using GTM (Google Tag Manager).
Preview
06:59 min
5. Video: Element Visibility Tracking using GTM (Google Tag Manager)
6. Video: Internal Link Click Tracking using GTM (Google Tag Manager)
7. Video: Outbound Link Click Tracking using GTM (Google Tag Manager).
8. Video: PDF Download Tracking using using GTM (Google Tag Manager).
9. Video: PageView Count Tracking with Cookies using GTM (Google Tag Manager).
10. Video: Visit Count Tracking with Cookies using GTM (Google Tag Manager).
11. Video: Form Submission Tracking using GTM (Google Tag Manager)
12. Video: Mouse Over Activity Tracking with HTML Event Listener using GTM
13. Video: Dropdown Selection Tracking with Event Listeners, dataLayers using GTM
14. Video: Life Time Value Tracking with Cookies using GTM
Preview
30:16 min
15. Video: Advanced Form Funnel Tracking using GTM (Google Tag Manager)
16. Video: How to Scrape Content from Website to Send Content Ids for Dynamic Ads
17. Video: Classify Users into Low, Medium, and High Value Customer Segments using Regex Tables
18. Video: Single Page Application Websites Tracking with History Fragments using GTM.mp4
13. Custom Conversions for Optimizations 7 lessons • 40 min
  1. Video: Introduction to Custom Conversion
  2. Video: How does Custom Conversions work
  3. Video: Creating Custom Conversions for Standard Events with Parameters and URL Traffic
  4. Video: Creating Custom Conversions For Custom Events and Custom Events with Parameters
  5. Video: Role of Custom Conversions in Optimization for Ad Delivery
  6. Video: How to Add Custom Conversions to the Ads Manager Reporting
  7. Video: Conclusion - Custom Conversion
14. Custom Audiences for Targeting 7 lectures • 1hr 10min
  1. Introduction to Custom Audience
  2. Video: How Website Custom Audience Work
  3. Video: Different Sources available for Creating Custom Audience
  4. Video: Basics for Creating Website Custom Audience
  5. Video: Creating Custom Audience based on Standard Events and Parameters
  6. Video: Creating Custom Audience based on Custom Events and Parameters
  7. Video: Targeting and Exclusion of Custom Audience in Ad Sets
15. Pixel for E-Commerce Catalog Sales Campaigns 1 lesson • 47 min
  1. How Pixel Automatically update Product Inventory using OpenGraph, JSON, and Schema formats - Pixel for Dynamic Ads
16. FB Analytics - Data Insights from Events in FB Analytics 1 lesson • 25 min
  1. Data Insights from Events in FB Analytics - Funnel Insights, Cohort Insights, Retention Analysis .

No More Campaigns without Pixel

Pixel is the Heart of FB Campaigns

  • If you’re curious what all the fuss is about Facebook Pixel and if it’s actually going to help you drive results, increase your client’s marketing budget, and/or demystify the customer’s path to purchase with Facebook Funnels in Analytics.
  • You feel like other Facebook marketers and agencies know something you don’t when it comes to Pixel?
  • You’ve already set up Facebook Pixel but you’re not sure if you took the proper steps.
    You haven’t yet set up Facebook Pixel and you want to ensure everything is in tip-top shape moving forward.

 

10X Effective FB Campaigns & ROI

Play the Real Facebook Ads Game

You can’t become an effective FB marketer without FB Pixel. FB Pixel is no more a choice today, it’s a necessity for all marketers in 2021. It becomes the difference between running a successful and unsuccessful campaigns.

Learn Tips, Tricks and Best Practices for implementing Pixel to Boost Conversions.Most Facebook Campaigns fail since they don’t utilize pixel in their strategy. Learn standard events, custom events, custom parameters, custom conversions and many more.

Redefine your marketing and measurement skills with this Facebook Pixel Advanced Mastery Course.

Get 65+ Videos on Pixel Tracking and Optimization

This program includes:

  • Access to the All JavaScript Codes
  • Lifetime Access to All 65+ Videos
  • Get a Personal Session, if needed*
  • E-Learning & Interactive Videos

Redefine your FB Ads Strategies

3500+ Enrolled and Counting

Want to know more?

Please write an email to admissions@training.measuremarketer.com

MASTER FB PIXEL TODAY

This Facebook Pixel Mastery Course Uses JavaScript, DOM Scraping & CSS Selectors.

Underperforming? Not Getting the Desired Results? Don't Worry!! Master skills like a 10+ experienced digital marketer.

Redefine Facebook Ads Campaigns with Pixel

Facebook pixel, it’s a small snippet of code Facebook provides in your ad account that should be placed between the HEAD tags of every page of your website. Facebook tracks the actions of visitors on your website with Pixel and help you in optimizing campaigns.

Again, most marketers simply copy the code, you need to study the pixel. The FB pixel is a 2 part code. One is within Script tags and other within no script tags. We’ll study the significance of both of them.

Once it’s there on the website, Magic can Happen. Without it, NO Magic. 

Learn to Segment Users into Custom Audiences using Pixel

When the pixel is on your website, Facebook knows when someone visits. They know what page they visited and when. As a result, you can create some pretty amazing audiences that you can market to.

  • All of your website visitors during the past 1-180 days

  • People who performed certain important action

  • People who purchased a product of over X value

  • People who executed certain events X number of times or valued at X dollars
That’s just scratching the surface, but you get the point. I’ve created hundreds — even thousands — of these audiences that are critical to succeed.

Practicals

Learn Conversion Tracking with Pixel

One of the most important things for a Facebook Marketer is to implement conversion tracking. Without conversion tracking, you can’t measure the ROI’s. You need to learn to implement Standard Events and Custom Conversions, Facebook knows what a conversion is based on users activity on your website.
So if anyone hits those pages with Standard Event code or that were defined as a conversion with Custom Conversions, Facebook can report that back to you.

  • First, you have to be sure to tell Facebook to track conversions. All of your website visitors during the past 1-180 days
If you were optimizing for a conversion, Facebook will automatically report those conversions. But if you were optimizing for something else — like traffic — Facebook won’t tell you conversions by default.

Practicals

Learn to Create Custom Conversions using Pixel Events

Since the Facebook pixel is already on your website, Facebook knows when someone visits and what pages they visited. As a result, you can define where the confirmation of purchase happens i.e. thank you page of a particular product is by simply telling Facebook that URL.

No extra code required. Custom Conversions are useful. We’ll again get to why in a second. These events help you optimize your conversion campaigns and tells Facebook what you want to achieve and find related people who are more likely to complete the event action.

Practicals

Learn Conversion Optimization with the Power of Pixel

If you don’t create Standard Events and/or Custom Conversions, you also won’t be able to optimize for conversions…
When you select the Website Conversions campaign objective, you’re forced to select a conversion event for Facebook to optimize for. The beauty is that if you have the pixel on your website and Facebook knows what a conversion is, they start understanding what type of people convert. And that data allows Facebook to show your ads to people within your audience most likely to perform that conversion.

Practicals

Facebook Pixel Course Pricing

Facebook Pixel Mastery Course

Master Facebook Pixel Like a PRO. It's complete practicals. Learn complex Pixel Implementations in real-time.

Fee: INR 36,000/-

3-4 hours everyday.

Enroll Now
Questions?

Have specific questions? Please write to admission@training.measuremarketer.com

  • 22 Days Program
  • Learn dataLayers & JavaScript Objects
  • Live Practicals + Implementations
  • Events, Custom Conversions, Purchases
  • Track every user action on website

Best Value

Measurement Bootcamp

Acquuire high-end marketing and measurement skills. Every day 5-6 hours. Acquire skills like 10+ years exp. marketer

Fee: INR 72,000/-

5-6 hours everyday.

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Questions?

Have specific questions? Please write to admission@training.measuremarketer.com

  • All 36+ Modules (65 Days)
  • Learn Performance Improvement Skills
  • Data-Driven Marketing Skills
  • Improve Data Collection Strategies
  • Learn JavaScript + Marketing

Facebook Pixel - Fast Track

2 Hours everyday only for experienced digital marketers who wish to upskill with the most complex FB Pixel implementations.

Fee: INR 18,000/-

2 hours every day. Experienced Marketers only.

Enroll Now
Questions?

Have specific questions? Please write to admission@training.measuremarketer.com

  • Experienced Marketers (15 Days)
  • Everyday 7:00 AM - 9:00 AM
  • Upskill Program for Exp. Marketers
  • Improve your Measurement Skills
  • Drive Better Campaign Results

No matter where your business or career is in its growth, we have a program for you.

For Experienced Marketers : Our Measurement Bootcamp is the only upskill program in India for experienced digital marketers. Over 80+ of people who've enrolled are experienced marketers.

For Freshers : Freshers need to go through a mandatory pre-bootcamp of 7 days where you would learn about basics and skills required for you to get into the immersive bootcamp program.

For Business Owners : Improve your business ROI's and Revenues. Learn to scale your business using these digital marketing platforms. Our agency handles clients across NA, EMEA and APAC.

BECOME A PIXEL TRACKING EXPERT

Over 80+ Lessons , 65+ Videos upgrade from Zero to Expert level.
Learn everything that surrounds pixel and its implementation in real-time.
Improve your tracking abilities and measurement skills.

MASTER FB PIXEL TODAY

A Make Marketer Initiative

A high-end program for experienced digital marketers covering advanced measurement stuff.

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