Get an Overview of the Measurement Bootcamp Program and it's difference
Know the difference between institute and the bootcamp. It's Action vs Activity
Read why bootcamp is special and just not another regular digital marketing institute
Know the 5 areas of focus during the measurement bootcamp program
Marketing & Measurement Bootcamp
Our Core Program. Our Flagship Program. 36+ Modules, 5-6 hrs/day (Intermediate - Advanced Level)
Individual Program: Learn High-End Facebook Ads Marketing, Targeting & Tracking Skills
Individual Program: Learn Complex Google Tag Manager Strategies in Real-Time (Intermediate - Advanced Level)
Exclusive Program: Redefine Facebook Ads with FB Pixel Mastery Course
Individual Program: Learn High-End Google Analytics Measurement Skills (Intermediate - Advanced Level)
Individual Program: Learn High-End eCommerce Marketing Skills
Individual Program: Learn Advanced Google Ads Campaign Management Skills
Javascript For Marketing Course
Exclusive Program: Learn JavaScript to Improve Measurement and Data Collection Skills
Read the 15 reasons to join the measurement bootcamp
Check all the tools you would learn during the bootcamp
Take a look at our inspiring and state-of-the-art premise.
Know the different areas of our expertise in marketing
Want to reskill your employees existing marketing skills?
Hire the real talent and marketers that drives results
Want to work with us? Apply for internship opportunity
Want to grow and scale your startup. Check our Growth Lab
We provide solutions to marketing agencies for implementing measurement plans
Redefine the way marketing is done & measured.
Try our Amazing tools on dataLayer, Regex and JS objects
Download some high-value cheatsheets and PDF resources
Know about your exclusive events and seminar information
Cant afford the program fee? apply for our flagship program
Test your existing Google Ads knowledge with quiz
Test your existing Google Analytics knowledge with quiz
Understand and practice dataLayers and how they work with GTM
Know more about measure marketer and our mission
Know more about the certifications and recognitions
Ask more and assume less. Read the FAQ's for more information
Google Analytics is the foremost skills that every digital marketer needs to have in his armour. Learn high-end Google Analytics skills in real-time. Implement complex GA implementations on live website.
*This Program is for both fresher & experienced marketers.
Ideas start differently and spread rapidly in the digital world. At Measure Marketer, we help bring them to life. Check the Curriculum.
In this course, you’ll learn everything you’ve ever wanted to know about Facebook Pixel!. Your campaigns will always be underperforming and you are missing out on the most important part of Facebook Marketing itself, Pixel. You’ll receive the following:
You feel like other Facebook marketers and agencies know something you don’t when it comes to Pixel. You need clearer, more concise answers you can share with your team and your clients. You want more informative reports that you can pull effortlessly.
Improve your confidence, capabilities and performance as a Facebook Marketer.
I still hear from a lot of Facebook advertisers who aren’t yet using the powerful Facebook pixel — or aren’t using it to its full potential. Most people give excuses like it’s confusion and the intimidation of it being technical to ignorance of what pixel would do and whether it’s needed at all.
Is the Facebook pixel really needed? Heck yeah, it is. For every reason imaginable!
Without Pixel implementation, you’re limiting yourself and staying away from the most popular targeting options in Facebook. You will be able to accurately track conversions with pixel. How in the world do you measure the pixel?. You can’t optimize the campaigns for conversions. You can’t do any of the crazy measurement stuff.
You know… you can’t market what you can’t measure. Become a Facebook Marketing Rockstar with this Facebook Pixel Mastery Course.
NOTE: This Facebook Pixel Mastery Course is only for experienced Facebook Marketers and not for someone who is just beginning with Facebook Ads.
1. How to setup the Facebook Pixel the right way
2. Introduction to Pixel Events
3. Manual Creation of Pixel Events
4. Introduction to Event Setup Tool
5. Implement Events in GTM
6. Overview of Custom Events
7. Implement Custom events using GTM
8. Time on Page Custom Event
9. Tracking Pixel Events
10. Pixel Event Optimization for Campaigns
11. Custom Conversions Overview
12. Custom Conversion Creation Basics
13. Custom Conversion for URL Traffic
14. Custom Conversion for Standard Events
15. Custom Conversion for Custom Events
16. Custom Conversions and Conversion Tracking
17. Custom Conversions and Performance Optimization
18. Custom Conversions and Targeting
19. Testing Events and Custom Conversions
20. Events and Custom Conversions Best Practices
21. How Website Custom Audiences Work
22. The Basics of Creating a Website Custom Audience
23. Create a Website Custom Audience for All Visitors
24. Create a Website Custom Audience for Specific Pages
25. Create a Website Custom Audience for Time Spent
26. Create a Website Custom Audience Based on Events
27. Facebook Analytics and Audiences
Learn the JavaScript Skills that are required to master the Facebook implementation. The real power of Facebook ads lies in the pixel and custom events with object parameters to create laser targeted campaigns and drive higher conversion rates.
Complete Practicals
Complete Practicals
Complete Practicals
Complete Practicals
All of your website visitors during the past 1-180 days
People who visited a particular page or group of pages
People who visited a particular page but not others
People who executed certain events X number of times or valued at X dollars
First, you have to be sure to tell Facebook to track conversions. All of your website visitors during the past 1-180 days
Since the Facebook pixel is already on your website, Facebook knows when someone visits and what pages they visited. As a result, you can define where the confirmation of purchase happens i.e. thank you page of a particular product is by simply telling Facebook that URL.
Underperforming? Scared? Master skills like a 10+ experienced digital marketer.
Facebook pixel, it’s a small snippet of code Facebook provides in your ad account that should be placed between the HEAD tags of every page of your website. Facebook tracks the actions of visitors on your website with Pixel and help you in optimizing campaigns.
Again, most marketers simply copy the code, you need to study the pixel. The FB pixel is a 2 part code. One is within Script tags and other within no script tags. We’ll study the significance of both of them.
Once it’s there on the website, magic can happen. Without it, no magic. Watch our playlist on Facebook Pixels on YouTube:
We are a badged Google Partner managing clients across APAC and EMEA. We manage an ad spend of over USD 600,000 each year.
A Make Marketer Initiative
A high-end program for experienced digital marketers covering advanced measurement stuff.
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