University

Founder, Chief Trainer

Founder of 2 Google Partner Agencies, Founder @Adonai Advertising. Digital Marketing Speaker, Founder @Growth Ladders (EMEA).

PRASHANTH RENIGUNTALA

A Complete Digital Marketing Professional with over 10+ years of end-to-end Advanced Digital Marketing Expertise. Worked with Google AdWords for long, managed 13000+ business accounts and helped advertisers across APAC improve their ROI.
Founder & Chief Trainer at Adonai Advertising and Media (A Google Partner Company), an Advanced Digital Marketing Training Institute/agency with over 6000+ Student enrollments and 2275+ Placements in MNC’s.
Founder & Chief Trainer at Make Marketer (A Google Partner Company), India’s First Full Stack Digital Marketing Training Bootcamp.
Digital Marketing Trainer for Aurora B School’s Marketing students.
Speaker for events hosted by MSME (Ministry of Micro Small Medium Enterprises) related to Digital Marketing in Hyderabad.
One of few agencies to participate in ‘GameOn’, a Competition hosted by Google specifically for Google Partner Agencies.
Lead Speaker at Digital Marketing Summit @ 2015 in HYD. Gathering of over 450+ Marketing professionals & entrepreneurs.
Speaker at Digital Marketing Summit 2016 @ JNTUH Hyderabad, gathering of over 500+ Digital Marketing Enthusiasts in JNTUH.
Approved by Social Welfare Dept, Govt of Telangana, to train SC candidates on Digital Marketing strategies as part of Skill Development programme
Trained well over 6000+ Students, with over 2275+ candidates placed into MNC’s.
Was an advisor to MBA students from XLRI (Jamshedpur) during their participation in GOMC (Google Online Marketing Challenge).
Extensive Contributor to Global AdWords Community during my time with Google.
Managing AdWords accounts of clients from Adonai Advertising and Media’s MCC account, whose overall spend spans over 200,000 USD each year

PROFESSIONAL EXPERIENCE

Analyze detailed Account KPI’s including CPC, CTR, Conversions and Conversion rate to reach target CPA goals, recommend suggestions to increase ROI.
Analyzing Impression Share reports, Auction Insights reports of their AdWords accounts and assisting advertisers in improving their campaign performance.
Use AdWords editor to create multiple campaigns that are to target specific placements and also for remarketing campaigns.
Creating, implementing, tracking, analyzing and optimizing paid search campaigns using RSLA, DSA’s, Similar Audiences and Customer Match features
Extensive knowledge of Google Analytics reports and find actionable insights about individual marketing channels.
Was the POC for AdWords Remarketing related issues from UMM accounts for APAC region.
Extensive work on Google Analytics Conversion Attribution Models, using Multi Funnel reports to find the conversion paths most valuable and marketing channels most affective.
Tracking effectiveness of advanced Remarketing strategies and shopping campaigns by looking at Conversion rate and Cost per Conversion values.
Test Different ad copies, landing pages and several bidding strategies and other multi variant features in AdWords accounts and experiments in Analytics.
Create a monthly report that shows the accounts KPI’s and the revenue generated through the paid advertising program.
Preparing the materials for newbie candidates to help them understand the real time account related issues from advertisers.

TRAINING EXPERIENCE

Training Candidates on Advanced Digital Marketing Modules with Concepts, Practicals, and Real time Projects.
Trained over 6000+ Candidates so far and have close to 2275+ Candidates working in MNC’s.
Signed an MOU of Partnership with Aurora B Schools for providing Digital Marketing Training and Certification to the B school students.
Signed an MOU with the Social Welfare Department, Govt. of Telangana to provide Digital Marketing Training and Certification to SC candidates as part of Skill Development programme.
Develop strategies and implement them to reach new clients and increase our clientele.
Organize regular meetups with the existing clients and explain them about their business performance and approaches being used to improve their business on Digital Platforms.
Most of the Digital Marketing Trainers in Hyderabad today happen to be my apprentices/trainees and students.
6000+ trainees including candidates from ISB’s and IIM’s and overseas.
Speaker @Digital Fest Hyderabad @ 2014. Gathering of 400 Digital Marketing Experts
Lead Speaker at Digital Marketing Summit@2015 in HYD. Gathering of over 450+ Marketing professionals & entrepreneurs.
Speaker at Digital Marketing Summit 2016 @JNTUHHyderabad, gathering of over 500+ Digital Marketing Enthusiasts in JNTUH.
Was an Advisor to the MBA candidates from XLRIwho participated in GOMC 2015 (Google Online Marketing Challenge).
One of few agencies to participate in ‘GameON’, a Competition hosted by Google specifically for Google Partner Agencies.
Attend Events conducted by Google (Digital Unlocked) to bring awareness about the importance of Digital Presence for businesses.

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Founder, Chief Trainer

Founder of 2 Google Partner Agencies, Founder @Adonai Advertising. Digital Marketing Speaker, Founder @Growth Ladders (EMEA).

PRASHANTH RENIGUNTALA

PROFESSIONAL EXPERIENCE

TRAINING EXPERIENCE