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Advanced PPC Marketing Training Program

Become a Measure Marketer by Learning in demand Google Analytics skills. Take your existing digital marketing skills to the highest level with Google Analytics Training Course. Learn to Improve your Data Collection and Analytics Skills in this Google Training Program.

What you'll learn in this Google Analytics Course?

GA Skills are Crucial in Marketing
UpSkill Course for Experienced Marketers

Learn to Track, Measure and Improve that which is working in your business, and the bottlenecks minimizing success. Understanding where to look, what to look for, and what to do with what you see will change everything you do in your business. Learn the Advanced Google Analytics skills in Google Analytics Training Course. This GA Course is for experienced digital marketers.

Learn Advanced Google Analytics Strategies

Underperforming? Scared?
Level Up Your Measurement and Analytical Skills

It's the only upskill program for exp. marketers in India. Digital Marketing without data is like driving with eyes closed, it’s dangerous and you will land nowhere. Digital Marketing is best learned by working on real ad accounts.

Improve Data Collection Methods

Learn Google Tag Manager the right way i.e. complete practically. Learn how to convert your traffic into customers and turn data into insights and money.

High-End Measurement Skills

Understanding technical marketing concepts at the minutest level. You can't market what you can't measure. Redefine your Analytical skills.

Adv. GA Measurement Strategies

This is a live interactive Google Analytics Program exclusively for experienced marketers. Run more successful experiments, and get the skills to attain higher revenue.

Data Based Business Decisions

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

Extract Expert-level marketing
insights from Google Analytics

Redefine Data with Measurement Protocol

Take your Google Analytics to another level

Cross-Channel Remarketing Strategies

Creation of Low and high-value audience

Custom Dimensions & Custom Metrics For More Insights

Learn advanced skills.

Enhanced E-Commerce Tracking & Implementation

Define the way marketing is measured

Measure Marketer - Multi Channel Marketing

Google Analytics Course Syllabus:

  1. Why digital analytics?
  2. 4 types of digital analytics
  3. Difference between Digital Analytics & Web Analytics.
  4. Role of GA in web analytics.
  5. How Google Analytics works.
  6. Study on ecosystem of Google Analytics.
  7. Study of GA Tracking Code (JS code).
  8. Overview of Cookies and International Cookie Laws.
  9. Extensive Study on Cookies and their functional Significance.
  10. Implementation of normal Google Analytics setup.
  11. Overview of GA custom code setup for eCommerce.
  12. Google Account, GA Account, Properties, Views. Account level settings in GA.
  13. Property Level Settings in GA.
  14. How to set up views with filters.
  15. Use of Roll up Property for agencies.
  16. Navigating Google Analytics.
  17. ABC’s of Google Analytics & Google Analytics Cookies.
  18. Understanding Users, Visits, dynamics of users & sessions.
  19. Extensive study on Sessions, Pageviews, entrances, Landing pages.
  20. Categorizing into users and sessions.
  21. Bust Myths on Bounce rate & Exit rate.
  22. Understanding overview reports.
  23. How to share reports.
  24. How to set up dashboards, Custom reports and shortcuts.
  25. Complete Overview of Audience reports
  26. In-Depth Study on Acquisition reports
  27. Detailed Study on Behavior reports
  28. Deep dive on auto tagging and manual tagging.
  29. How to measure Custom Campaigns.
  30. Tracking campaigns with the URL Builder.
  31. Using Custom Spreadsheets for proper URL tagging.
  32. Linking Google Ads and Analytics and Search Console.
  33. How to measure Google Ads campaigns.
  34. Micro Conversions and Macro Conversions.
  35. Event Tracking & Goal Setup.
  36. Use Goals to measure business objectives.
  37. Navigating Google Analytics.
  38. ABC’s of Google Analytics & Google Analytics Cookies.
  39. Understanding Users, Visits, dynamics of users & sessions.
  40. Extensive study on Sessions, Pageviews, entrances, Landing pages.
  41. Categorizing into users and sessions.
  42. Bust Myths on Bounce rate & Exit rate.
  43. Understanding overview reports.
  44. How to share reports.
  45. How to set up dashboards, Custom reports and shortcuts.
  46. Google Analytics data collection.
  47. Understanding the entire ecosystem of data collection.
  48. Applying configuration settings.
  1. Storing data and generating reports.
  2. Organize your Analytics account.
  3. Set up advanced filters on views.
  4. Understanding include, exclude filters.
  5. Usage of Regex in filters.
  6. Create your own Custom Dimensions.
  7. Create your own Custom Metrics.
  8. Understand user behavior with Event Tracking.
  9. Event Tracking using GTM and Hard code method.
  10. Segment data for insight & Ideas.
  11. Analyze data by channel & sources.
  12. Analyze data by audience and their behaviors.
  13. Analyze data with Custom Reports.
  14. Introduction to remarketing
  15. Custom tracking code setup for dynamic remarketing
  16. Dynamic Remarketing and its functional significance
  17. Cross domain tracking and sub domain tracking
  18. How to customize your channels and content
  19. Creating dynamic remarketing audiences in GA & share it to Ads
  20. Understanding importance of ecommerce tracking with GA.
  21. Introduction to enhanced ecommerce with GA.
  22. Difference between ecommerce and enhanced ecommerce.
  23. eCommerce and enhanced ecommerce setup with GTM.
  24. Custom Parameters for advanced audience creations.
  25. How to remove refunds and returns from GA.
  26. Measurement protocol and its usage.
  27. Advanced Audience creation strategies.
  28. Understanding dataLayers and its significance.
  29. Funnel Remarketing strategies.
  30. Low Value and high value audience creation.
  31. Dynamic remarketing with page feed and merchant center.
  32. Advanced Audience creation strategies.
  33. Understanding dataLayers and its significance.
  34. Funnel Remarketing strategies.
  35. Low Value and high value audience creation.
  36. Dynamic remarketing with page feed and merchant center.
  37. Difference between Goals and Transactions
  38. Which users are converting and which aren’t?
  39. Which traffic sources bring in the most value?
  40. What KPIs should you use for your content site?
  41. Which pages are helping conversions?
  42. Understanding Top conversion path in GA.
  43. Multi-channel funnels Analysis.
  44. In-Depth Study on Attribution Models.
  45. Model Comparison Tools to compare attribution models.
  46. Conversion segments and assisted conversions.
  47. Funnels and Funnel Setup.
  48. Why people dropping out of your checkout process?
  49. Creating a measurement plan.

Dig deeper into content performance, custom dimensions and more


Data-driven marketer has to make meaningful business decisions based on real insights. You will need to create your own custom dimensions and custom metrics which add value to the data. Go beyond analyzing the standard reports.

Don't just stop with analyzing standard reports, create custom reports that add value to your business. Unleash the potential of enhanced e-commerce to make smart decisions.


Become a Savvy Google Analytics Specialist, even if you are just getting started.

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What You Can't Measure , You Can't Market

Understand the real value of Data by learning Advanced Analytics Strategies. Data can give answers, but only if you ask the right questions. The best marketers of tomorrow have to be well-versed in Analytics, highly proficient in customer acquisition, adept at conversion optimization, skilled at branding, and user research. Shift your focus from quantitative data to qualitative data. Acquire Real Measurement and Analytical Skills.

GA Skills are Crucial in Marketing

UpSkill Course for EXP. Marketers

You can’t become an effective marketer if you don’t know GA. GA is no more a choice today, it’s a necessity for marketers in 2021.

Learn in-depth skills of Google Analytics to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Make Marketing 10x More Effective

Learn in-depth skills in Analytics

Most Advanced Google Analytics syllabus in India.
Measure the real value of your marketing campaigns.
Implement techniques that will add immediate value to marketing.

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

Trusted by 4000+ Experienced Digital Marketers.
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Google Analytics Course Pricing

Google Analytics

Individual Bootcamp Program

Master Google Analytics Like a PRO. It's complete practicals. Learn complex GA Implementations in real-time.

Fee: INR 36,000/-

3-4 hours everyday. (special 1-1 session)

Have specific questions? Please write to admission@training.measuremarketer.com

Our Flagship Program

Measurement Bootcamp

A Complete Mastery Program

Acquire high-end marketing and measurement skills. Every day 5-6 hours. Acquire skills like 10+ years exp. marketer

Fee: INR 72,000/-

5-6 hours everyday.

Have specific questions? Please write to admission@training.measuremarketer.com

Google Analytics

Fast-Track Program for Professionals

2 Hours everyday only for experienced digital marketers who wish to upskill with the most crucial Google Analytics Skills.

Fee: INR 18,000/-

2 hours every day. Experienced Marketers only.

Have specific questions? Please write to admission@training.measuremarketer.com

No matter where your business or career is in its growth, we have a program for you.

For Experienced Marketers : Our Measurement Bootcamp is the only upskill program in India for experienced digital marketers. Over 80+ of people who've enrolled are experienced marketers.

For Freshers : Freshers need to go through a mandatory pre-bootcamp of 7 days where you would learn about basics and skills required for you to get into the immersive bootcamp program.

For Business Owners : Improve your business ROI's and Revenues. Learn to scale your business using these digital marketing platforms. Our agency handles clients across NA, EMEA and APAC.

BECOME A GOOGLE ANALYTICS SPECIALIST

Live Interactive sessions, 1-year access to videos from Advanced to Expert level. Learn everything that surrounds Google Analytics and its implementation in real-time. Improve your tracking abilities and measurement skills.